20 May 2012

What I'm loving right now: Asian models on e-commerce websites

Since discovering LN-CC, I have loved the experience of perusing their edgy selection in their online shop. One thing that placed LN-CC above the competitors for me was their use of an Asian model in their photos. Being Asian myself, I appreciated the photos deciphering for me if certain colours were going to be flattering against my skin tone. Sadly, I am finding it increasingly more difficult to relate to garments as models get taller and thinner. To add to the isolation, some of my most frequented e-commerce websites like ASOS and Topshop use mostly pale blondes with a darker girl making an occasional appearance. Much to my delight, both Whistles and COS, two brands whose aesthetics fit neatly into mine, have recently started employing Asian models alongside their Caucasian counterparts in their online stores. Through having a better idea if the garments will complement me, they have personally become more relatable. While businesses have made the choice more likely through the profit incentive of accessing the Asian market over concerns about the online shopping experience, it is nonetheless a fortuitous by-product for customers like me. I hope the trend grows for high street stores especially in times to come.

First row: COS; Second Row: left - LN-CC, right - COS; Third Row: left - COS, right - LN-CC; Final row: Whistles.

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