12 Jun 2012

Maison Martin Margiela collaborates with H&M for November launch

We are all busy here getting coverage of Graduate Fashion Week, which is happening between 10-13th June in London. So naturally, we all thought that the next update on the blog would be related to the 4-day long celebration of graduate talent. But little did we suspect that we would be coming home to the news that Maison Martin Margiela and H&M are pairing up for a collaboration, which is going on sale at the high-street giant on November 15th later this year.

Nothing screams louder than the partnership of this unlikely duo that truly Mr. Margiela himself has retired from the Maison. Nonetheless, the merger of these two seemingly disparate brand philosophies (MMM quiet and minimalistic while H&M about bulk and numbers) will be interesting. I will certainly stick around.

The womenswear preview is above while a menswear video, which was simultaneously released, is below:


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